HAILEY BIEBER FEVER

An elite influencer luncheon at dreamy sea-side kiosk, where the queen HB herself made a jaw-dropping appearance 👑 A chic pop-up bakery in collab with A.P Bakery, serving vibes and limited edition rhode treats to fans lining up around the block 🩵🧇

Agency: Studio Boum

Year: 2026

Location: The Nielsen and AP Supply, Sydney

Scope: Co-Producer

RIVALS

A world-first sport-vs-sport showdown putting elite NRL vs AFL vs Rugby Union stars through pressure tests to crown the ultimate code 🏈 🏆 📺 The ultra-secretive months of planning and 4-day shoot of this epic TV show set on the idyllic Whitsundays was one of my 2025 (and career) highlights.

Agency: Octagon

Year: 2025

Location: Hamilton Island, QLD

Scope: Co-Producer [Events]

OVERTAKE AFTER PARTY

Immersive light installations, Boiler Room–style energy from Baby J & Baddie Juice and 700+ guests going full throttle at the Revolut F1 after party. From pit lane to rave cave… race week really said no brakes 🏎️💨

Agency: Amplify

Year: 2026

Location: The Timber Yard, Melbourne

Scope: Co-Producer

PLANET PEPSI

My debut at the F1 — bringing a custom-built Pepsi cocktail bar to Lakeside. From build days to race days, seeing the massive site come alive with music (or deafening revs), mega fan energy and brand activation flex was pretty special 🏎️✨

Agency: Akcelo

Year: 2026

Location: Albert Park, Melbourne

Scope: Lead Producer

HOUSE OF SEPHORA

The mother of all beauty trade shows ~ featuring some of Sephora’s hallmark brands all exhibiting under one roof. Media, influencers and VIPs were also treated to masterclasses, bespoke F&B and the best goodie bag I’ve ever seen.

Agency: Darkhorse

Year: 2025

Location: Carriageworks, Sydney

Scope: Co-Producer | Operations & Partnerships

GALAXY AI IS HERE

A party under the planets of epic proportions 🪐. Here we are celebrating the new era of Galaxy AI in Samsung style ✨

Feat. a half-pipe stage, a legacy tunnel and artistic tech zones in a secret location ~ this was a creative journey and a total dream to collaborate on.

Agency: Seeker

Year: 2024

Location: The Venue Alexandria, Sydney

Scope: Co-Producer | Operations & Production

DREAM FUTURE

A 3-day series of creative workshops, live performances and inspiring talks for global collaborators of the iconic sports brand.

The stage a.k.a. “The Meeting Place” was set by an amazing production team for the likes of; Deepak Chopra, Bangarra Dance Theatre & Surprise Chef to name a special few ✔️✨🌾🪶

Agency: Larger Than Life

Year: 2023

Location: Mornington Peninsula

Scope: Co-Producer | Operations & Event Mgmt

P&D Week

An annual internal conference held at Google HQ in Silicon Valley for which we produced stage scenic design, dynamic content and an interactive activation piece.

Agency: Apparent

Year: 2025

Location: San Francisco, USA

Scope: Lead Producer

12CILINDRI MEDIA PREVIEW

Unveiling a brand new flagship Ferrari model - the 12Cilindri Spider - with an exclusive 2-day media preview.

Set on the stunning backdrop of Sydney Harbour, media and photographers were hosted for an up-close-and-personal experience ahead of a consumer-facing celebration.

Agency: Melior

Year: 2024

Location: Wharf 4/5, Walsh Bay

Scope: Production Manager

DELI LANE

The most wholesome of long lunches to celebrate Mother’s Day, hosted by Good Food and Birds Eye.

Featuring Masterchef alumni Justine Schofield on (and off) the pans, Conor Curran on the vibes and a market-inspired theme, Deli Lane was the perfect Saturday out in Melbourne.

Agency: Good Food Events

Year: 2025

Location: Canvas House, South Melbourne

Scope: Lead Producer

HERMÈSFIT

A custom orange gym-inspired set of epic proportions for devotees of the French luxury fashion house to come and witness the fitness.

Featuring one~of~a~kind workout classes, live performances in a boxing ring, beauty stations and recovery juice bars ~ this large-scale activation was truly Hermazing! 🧡🥊🧘‍♀️💋🏓

Agency: Kat & Co

Year: 2022

Location: Hordern Pavilion, Sydney

Scope: Lead Producer | Experience & Production

AE 1 LAUNCH

Anthony Edwards a.k.a. "Ant-Man" launched a signature basketball shoe in collab with adidas globally. So we celebrated locally, in-store at Foot Locker QV Melbourne.

The invite-only party featured DJ set by Soju Gang, Atlanta-inspired catering and a photo moment to get The [hoop] Shot.

Agency: act.3

Year: 2024

Location: QV Melbourne

Scope: Lead Producer | Experience & Production

UNVEILING OF THE MG HS

The all-new MG HS is here and a select group of media were invited for an exclusive reveal & presentation at the heritage location of Linseed House.

Topped off with an exhilarating test-drive program from Alexandria through to North Sydney, we truly went the extra mile on this brief.

Agency: Seeker Agency

Year: 2024

Location: The Grounds of Alexandria

Scope: Lead Producer

CHRONOGRAPH LAUNCH

Celebrating the launch of pioneer watchmaking brand’s new timepiece, the Chronograph, with an in-boutique event for VIPs.

The special evening featured a caviar bar, curated cocktails & canapes, a custom-designed cube stage, hologram and rousing performance by JessB.

Agency: Melior

Year: 2024

Location: Roger Dubuis store

Scope: Lead Producer

SOLAR RETURN RETREAT

A divine 4-day wellness & natural beauty retreat for light-loving people, hosted deep in the hinterlands of Byron Bay.

Featuring a series of thoughtfully curated sunrise meditation and pranayama, yoga / pilates, market fresh meals, Lume treatments and solar return workshops.

Client: Lume

Year: 2024

Location: The Sun Ranch, Byron Bay

Scope: Producer | Event Mgmt

HIGH JEWELLERY GALA

Showcasing a luxurious new range of jewellery, French maison Piaget hosted an intimate waterfront dinner for VIP clients.

The special evening featured model runways, a string quartet performance, bespoke catering, AV production and branded styling across a multi-level venue.

Agency: Melior

Year: 2023

Location: SALA

Scope: Lead Producer

THE FLIPSIDE EXPERIENCE

A glorified, interactive selfie studio in partnership with Vogue at Pitt St Mall to launch the new Samsung Galaxy Flip / Fold devices.

Featuring a gaming station, glow-up bars, content / beauty masterclasses and competitions galore, this multi-space activation engaged and delighted consumers for two weeks.

Agency: Seeker

Year: 2023

Location: Pitt St Mall, Sydney

Scope: Co-Producer | Operations & Production

OPENING & CLOSING CONCERTS

Proud to help deliver an unforgettable series of major public outdoor events for Sydney WorldPride;

Opening Ceremony (feat. Kylie Minogue, Charli XCX, Jessica Mauboy, Courtney Act + more)

Dance Party (feat. Kelly Rowland)

Rainbow Republic (feat. Kim Petras, Ava Max, G Flip, Peach PRC, MUNA + more)

Year: 2023

Location: The Domain, Sydney

Scope: Co-Producer | Show & Event Production

J7 + J8 MARKET LAUNCH

Jaecoo launched explosively into the Australian market.

Complete with fire breathers, electric Luxe Strings, robotic dogs (yes, you read correctly) and explorer-class SUVS, this event in partnership with Channel 9 and Good Food Events made quite the impression.

Agency: Good Food Events

Year: 2025

Location: Centennial Homestead

Scope: Co-Producer | Operations & Production

CLIMACOOL RAVE

A secret location. An abandoned tunnel. A fog machine and a series of vanish screens. Frangos chicken and Pat & Stick ice creams. A line-up of Melbourne’s coldest talent.

This was one truly epic party to launch the Climacool range.

Agency: Andpeople

Year: 2025

Location: Wynyard Tunnels, Sydney

Scope: Co-Producer | Operations & Production